Eye Care

A new sensation of lightness on the mountains

TERREX^TM FAST outdoor eyewear from adidas eyewear

Maximum function and minimum weight. The sports eyewear specialist adidas eyewear is extending its successful TERREX^TM range with a lightweight and narrowly shaped outdoor model, bringing optimal vision within the reach of extreme mountaineers and speed hikers, as well as those with a more leisurely approach to mountaineering. The TERREX^TM FAST is distinguished by its light weight, modern design, simple handling and first-class function - for ultimate peak experiences.

Light and fast.

These are key requirements for today's outdoor equipment. With the TERREX^TM FAST, adidas eyewear is now launching mountain sports eyewear that more than meets these requirements. Alix von Melle, a German extreme mountaineer, has tested the TERREX^TM FAST before its market launch: "When you're scaling high peaks, every gram counts. The TERREX^TM FAST is particularly light, and that makes it ideal for me. It's good to know that my eyes will be perfectly protected on my Broad Peak expedition this summer".

Yesterday, I had a female patient complaining of increasingly irritable eyes with symptoms of red, burning eyes and associated  fluctuating vision when reading.  With examination it became obvious she was suffering from severe dry eye disease (DES).  The question was, which of the many causes of dry eye disease were we dealing with in this case?

Going through the many differentials with her it was soon clear that the cause was not one of the common ones like allergies, meibomian gland disease, excessive computer usage, changes in diet or any changes in medication like hormone replacement therapies, anti depressants, blood pressure, etc.

Then as a side note she dropped the possible answer in my lap.  "Oh, I was just diagnosed with rheumatoid arthritis." 

"Is your mouth dry?", I asked.  "Yes", she answered, "How did you know?".  Aghh I thought, one for the Dr House differential white board.  "I now know the possible cause of your dry eyes, it's called Sjögren syndrome!   We will need to send you for some blood tests".  That sounded just like Dr Gregory House.  Better not insult her though, I don't have a walking stick to protect myself!

It was with a great sense of pride and enthusiasm that Moscon Optics was recently able to inform the optical industry that they had officially acquired the new agency for Diesel Eyewear covering the Southern Africa region. The agency was previously held by Safilo and has now been acquired by Marcolin Inc.

Moscon released the following statement: "Further to the numerous enquires we have received in response to this announcement, we would like to take this opportunity to inform both our existing valued customers as well as all prospective new customers that per the Diesel Eyewear International Press Release, the launch dates for Diesel are expected as follows;

SUNGLASS COLLECTION: Available for viewing and orders - October 2011

OPTICAL COLLECTION: Available for viewing and orders - January/February 2012

As the relevant launch dates get closer, we will endeavour to inform all Customers of the contact details of the relevant reps for your specific areas and availability of stock etc.

Please Note:
Moscon Optics Group, having been successfully awarded the NEW agency for Diesel Eyewear going forward, does not however at this juncture carry or have any access to 2010 stock or carry any spares for the 2010 range which was previously represented and sold by Safilo.

Regrettably we are thus unable to honour or assist with any warranty claims or stock queries related to models from 2010 and prior and sincerely apologise for any inconvenience this may cause in the interim period.

We thank you for your understanding in this regard and would like to ensure all customers that we are committed to developing a superior and successful relationship with you and the Diesel Brand going forward."

After a 5 year-long fruitful and productive cooperation, LACOSTE and Charmant announce today their decision to end their partnership for eyewear products. Charmant had become the worldwide licensee of LACOSTE S.A. in 2006 and had helped the brand significantly to improve the quality of its products thanks to an outstanding manufacturing knowhow, positioning LACOSTE among the highest standards of the market.

In January 2011, the LACOSTE eyewear licence will be taken over by Marchon Eyewear, Inc.

"We are grateful to Charmant for their help in building this business and for reinforcing the LACOSTE brand in the eyewear market. Now we are starting a new phase of the LACOSTE accessories' development with Marchon Eyewear, Inc.", says Christophe Chenut, CEO of LACOSTE S.A. "

With Marchon's great expertise in design and R&D, LACOSTE will accentuate the innovative and fashion attributes of its eyewear lines. Simultaneously, the Crocodile brand will strengthen the global distribution of its eyewear through Marchon's worldwide network."

Marchon Eyewear, Inc., will design, produce and sell the LACOSTE sunwear and optical collections under the control of LACOSTE S.A.. The new collections will debut in retail in January 2011 and will be presented at the LACOSTE Spring-Summer 2011 Fashion Show in September 2010. This new collaboration aims at reinforcing the positioning of the brand into the fashion world while emphasizing on a strong women's development.

Linz, October 2010: evil eye – a name that has influenced the biking scene for more than ten years, a name synonymous with innovation and functionality. Throughout Europe, evil eye products and trails are a promise of ultimate biking fun. The new evil eye halfrim pro and the newly constructed evil eye Flow Country Trail in Bischofsmais (Germany) are opening a new chapter in the evil eye success story.

For pro riders and amateur enthusiasts alike, the evil eye stands for professional and uncompromising riding. The name has become synonymous with the biking scene. A new addition is now set to join the family: the evil eye halfrim pro. From road racing to BMX and mountain biking - this versatile halfrim model is sure to impress in any situation.

Evil eye halfrim